Entrepreneurship is leading the 21st century renaissance, changing the world and the way we think about work.
- As information and technology have spread, anyone can start a business.
- More of us realize we can’t depend on established corporations to keep us employed.
The internet has made it possible for anyone to connect with influences, experts, and potential customers around the world.
- Since new companies can exist entirely in the digital space, the costs of launching have reached unprecedented lows.
There may be bo perfect ideas, but there are tons of problems that need to be solved.
– Ask yourself what product or service you wish existed. What would make life easier?
What would you be willing to pay for?
- If you can figure out a way to improve an old, established model, you can make a lot of people happy while making a lot of money.
You don’t have to be new, you just have to be better.
- How can you use location to make your product work even better?
- Thanks to services like Facebook, Twitter, Instagram, etc., you can tap into your existing users’ network of friends.
- Rather than figuring out how to extract a lot of money from a lot of people at once, figure out how to extract a little bit over a long period of time.
- If you don’t have all the expertise you need, find people you can work with – whether they be employees, investors, or advisors – who do.
How simple will it be to unveil a first version of your product or service?
- What is the most basic version I can build to get started in the next sixty days?
- Think about how you will make your first dollar. When will you make your first dollar? How much value is in the concept?
- Start a project, not a company. On a project you can focus on creating something cool without the pressure for long-term success. Companies on the other hand, have to focus on growing and making money because many other individuals, like coworkers, investors, and customers, depend upon them.
Re-source – Reinforcement
the action or process of strengthening
Media attention- is key not only to the original success of a startup, but to its continued success as well.
- You need a lot of creativity to get noticed.
- By creating anticipation, you build an audience of people excited about your product.
- Make sure your startup’s landing page includes a way for people to give you their e-mail address.
- Entice them by offering something like early access to the product when it’s ready. This gives you a direct line to those most interested in your product early on.
- Have better table-focused design and making the content Web-based instead of downloadable.
- Coordinate with a press outlet, letting them read the post early so they could write an article that linked back to it.
- Blogging also lets you establish yourself as a thought leader, which in turn allows you to talk about the problem you are solving.
- The best way to build mystery is to give teasers as you build the product.
- The best way to keep people interested in your teasers as you build the product is to put them on a regular schedule (like once per week).
- The best way to spread a message with legitimate attention is through the press.
- What drives more page views? Great stories.
- Rotate launch event exclusives across different outlets to keep everyone happy.
- Ask them, “What can I do to make this a great story for you?”
- Take the time to figure out how you can personalize the story for their audience.
Craving and resource from “The Ultralight Startup” by John Baptiste
